Bauer, a lifetime entrepreneur, joined WeWork in 2018 to head up its new brokerage division named WeWork Space Services. Prior to WeWork, Bauer spent the last five years growing his real estate business. Prior to entering the real estate sector, Bauer was the founder of Crumbs Bakeshop, the pioneer of the gourmet cupcake industry. Before exiting Crumbs in 2012 to focus on his real estate career, Bauer grew Crumbs from a single location in 2003 into a nationwide chain of more than 55 stores in less than 10 years.
During his time as CEO of Crumbs, Bauer was responsible for all aspects of the business including: product development, real estate site selection, lease negotiations, store operations, marketing and public relations and the overall growth strategy of the business. In 2011, Bauer orchestrated the sale of Crumbs to a publicly traded company, leading to its listing on NASDAQ. That same year, he was awarded Ernst & Young’s “Entrepreneur of the Year” award for his achievements.
Bauer’s focus remains in launching and building existing brands across many sectors, including real estate and consumer product goods. His broad industry experience and ability to successfully manage large organizations enables him to assist companies in strategic development, growth planning and execution. Bauer has also built a strong network of key personal relationships throughout his career with private and institutional investors, residential and commercial landlords and real estate developers within the New York tri-state area.Email Me